A one-on-one discussion for 60 minutes between a researcher and a customer to determine that customer's buying behavior is an example of a:
a. focus group.
b. TAT study.
c. survey.
d. depth interview.
Question 2
Mosby's Retail has its outlets spread across the United States. In Boston there are two outlets of the same size having the same annual dollar business; yet the merchandise makeup of the two is quite different. This is an example of:
a. stimulus.
b. macro marketing.
c. micromarketing.
d. mix merchandising.
e. promotional products.
Brief Discussion on Inductive/Deductive Profiling
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