Author Question: A one-on-one discussion for 60 minutes between a researcher and a customer to determine that ... (Read 55 times)

KimWrice

  • Hero Member
  • *****
  • Posts: 579
A one-on-one discussion for 60 minutes between a researcher and a customer to determine that customer's buying behavior is an example of a:
 a. focus group.
 b. TAT study.
 c. survey.
 d. depth interview.

Question 2

Mosby's Retail has its outlets spread across the United States. In Boston there are two outlets of the same size having the same annual dollar business; yet the merchandise makeup of the two is quite different. This is an example of:
 a. stimulus.
 b. macro marketing.
 c. micromarketing.
 d. mix merchandising.
 e. promotional products.



josephsuarez

  • Sr. Member
  • ****
  • Posts: 323
Answer to Question 1

d

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

HIV testing reach is still limited. An estimated 40% of people with HIV (more than 14 million) remain undiagnosed and do not know their infection status.

Did you know?

During pregnancy, a woman is more likely to experience bleeding gums and nosebleeds caused by hormonal changes that increase blood flow to the mouth and nose.

Did you know?

The first oral chemotherapy drug for colon cancer was approved by FDA in 2001.

Did you know?

Hip fractures are the most serious consequences of osteoporosis. The incidence of hip fractures increases with each decade among patients in their 60s to patients in their 90s for both women and men of all populations. Men and women older than 80 years of age show the highest incidence of hip fractures.

Did you know?

Approximately one in four people diagnosed with diabetes will develop foot problems. Of these, about one-third will require lower extremity amputation.

For a complete list of videos, visit our video library