Author Question: Media vehicles that have target audiences on at least three continents and for which the media ... (Read 42 times)

bobbie · **on:** Jun 29, 2018

Media vehicles that have target audiences on at least three continents and for which the media buying takes place through a centralized office are considered to be:
a. panregional media.
b. cosmopolitan media.
c. global media.
d. mass marketing media.

Question 2

Sales of the Sunbeam 75 blender increased when Sunbeam introduced a larger and more expensive model for 125 . This is an example of which phenomenon?
a. Attraction effect
b. Part-list cuing effect
c. Law of large numbers effect
d. Ingratiation effect
e. Regression to the mean