Media vehicles that have target audiences on at least three ...

[bobbie]

Media vehicles that have target audiences on at least three continents and for which the media buying takes place through a centralized office are considered to be:
 a. panregional media.
 b. cosmopolitan media.
 c. global media.
 d. mass marketing media.

Question 2

Sales of the Sunbeam 75 blender increased when Sunbeam introduced a larger and more expensive model for 125 . This is an example of which phenomenon?
 a. Attraction effect
 b. Part-list cuing effect
 c. Law of large numbers effect
 d. Ingratiation effect
 e. Regression to the mean

[Juro]

Answer to Question 1

c

Answer to Question 2

a

[bobbie]

Thanks for the timely response, appreciate it

[ktidd]

Wow, this really help