Which of the following puts the WWW into a unique category of ...

[CharlieWard]

Which of the following puts the WWW into a unique category of marketing communications?
 a. The ability to provide audio.
  b. The ability to provide full text advertisements.
  c. The ability to provide sight, motion, color, sound and user friendliness.
  d. The highest level of reach.
  e. The high cost of delivering advertising content.

Question 2

All of the following are drivers that influence whether a firm will be centralized, center lead or decentralized EXCEPT:
 a. Number of purchasing personnel
 b. Firm's overall business strategy
 c. Overall philosophy of management
 d. Similarity of purchases

[djofnc]

Answer to Question 1

C

Answer to Question 2

a