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Author Question: The essence of buyer benefits for a particular product or service can be communicated by creating a ... (Read 40 times)

maychende

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on: Jun 29, 2018
The essence of buyer benefits for a particular product or service can be communicated by creating a memorable
 a. infomercial.
  b. positioning line that can be delivered in an advertisement.
  c. full page newspaper ad.
  d. consumer report to be mailed to potential buyers.
  e. public relations event.

Question 2

During market segmentation, the investigation of prospect clusters according to lifestyle and self-concept is referred to as
 a. demographics.
  b. partitioning.
  c. target positioning.
  d. psychographics.
  e. unpopular.


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Joy Chen

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

D


maychende

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Reply 2 on: Jun 29, 2018
Excellent

amandalm

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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