This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following is one of the basic elements of any frequency-marketing program? a. An ... (Read 21 times)

bucstennis@aim.com

  • Hero Member
  • *****
  • Posts: 532
on: Jun 29, 2018
Which of the following is one of the basic elements of any frequency-marketing program?
 a. An internal mailing list
  b. A benefit package
  c. An external mailing list
  d. A salesperson

Question 2

The account executive in charge of promoting a new perfumed bath soap for women is not expecting a sudden attachment and loyalty to the productthough that would be nicebut realistically, she would like women to at least buy it once and see how they like it. Which of the following is more likely to be her objective?
 a. Purchase intent
  b. Trial usage
  c. Repeat purchase
  d. Build-up purchase


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

k.lashomb

  • Sr. Member
  • ****
  • Posts: 346
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

b


bucstennis@aim.com

  • Member
  • Posts: 532
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

dantucker

  • Member
  • Posts: 346
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

Did you know?

Oxytocin is recommended only for pregnancies that have a medical reason for inducing labor (such as eclampsia) and is not recommended for elective procedures or for making the birthing process more convenient.

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Did you know?

The immune system needs 9.5 hours of sleep in total darkness to recharge completely.

Did you know?

Famous people who died from poisoning or drug overdose include, Adolf Hitler, Socrates, Juan Ponce de Leon, Marilyn Monroe, Judy Garland, and John Belushi.

Horses too young to be ridden are trained to accept a halter, taught basic skills, manners, and beco Horses too young to be ridden are trained to accept a halter, taught basic skills, manners, and beco
The gender roles that we learn during childhood become part of our basic orientations to life. ... The gender roles that we learn during childhood become part of our basic orientations to life. ...
The tools necessary to adjust the valves on an engine with adjustable rocker arms include basic hand ... The tools necessary to adjust the valves on an engine with adjustable rocker arms include basic hand ...
Basic sliding effleurage to the lower leg. Apply from heel of foot to knee. Conform hands to contour ... Basic sliding effleurage to the lower leg. Apply from heel of foot to knee. Conform hands to contour ...
Human Communication: The Basic Course, 14th Edition Human Communication: The Basic Course, 14th Edition
Normal frequency distribution, characterized by a bell-shaped curve Normal frequency distribution, characterized by a bell-shaped curve
Video: A Human Karyotype Preparation Animation

For a complete list of videos, visit our video library