This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following is one of the basic elements of any frequency-marketing program? a. An ... (Read 32 times)

bucstennis@aim.com

  • Hero Member
  • *****
  • Posts: 532
on: Jun 29, 2018
Which of the following is one of the basic elements of any frequency-marketing program?
 a. An internal mailing list
  b. A benefit package
  c. An external mailing list
  d. A salesperson

Question 2

The account executive in charge of promoting a new perfumed bath soap for women is not expecting a sudden attachment and loyalty to the productthough that would be nicebut realistically, she would like women to at least buy it once and see how they like it. Which of the following is more likely to be her objective?
 a. Purchase intent
  b. Trial usage
  c. Repeat purchase
  d. Build-up purchase


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

k.lashomb

  • Sr. Member
  • ****
  • Posts: 346
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

b


bucstennis@aim.com

  • Member
  • Posts: 532
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

debra928

  • Member
  • Posts: 342
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

Adults are resistant to the bacterium that causes Botulism. These bacteria thrive in honey – therefore, honey should never be given to infants since their immune systems are not yet resistant.

Did you know?

The senior population grows every year. Seniors older than 65 years of age now comprise more than 13% of the total population. However, women outlive men. In the 85-and-over age group, there are only 45 men to every 100 women.

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Did you know?

According to the Migraine Research Foundation, migraines are the third most prevalent illness in the world. Women are most affected (18%), followed by children of both sexes (10%), and men (6%).

Did you know?

Most childhood vaccines are 90–99% effective in preventing disease. Side effects are rarely serious.

Basic energy of a human life Basic energy of a human life
Frequency distribution curve: interpatient variability in drug response Frequency distribution curve: interpatient variability in drug response
Characteristics of Sound: Frequency and Amplitude Characteristics of Sound: Frequency and Amplitude
Stereotypes, which play such a profound role in social life, are a basic area of sociological ... Stereotypes, which play such a profound role in social life, are a basic area of sociological ...
Structures of class I, class II, and class III mobile genetic elements Structures of class I, class II, and class III mobile genetic elements
Adding different Angular frequency w(t)? Adding different Angular frequency w(t)?
Video: Haustral churning, Gastrocolic reflex and mass peristalsis & Defecation

For a complete list of videos, visit our video library