Author Question: A marketing database allows a firm to measure how much business it is actually doing with its best ... (Read 81 times)

xroflmao

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A marketing database allows a firm to measure how much business it is actually doing with its best customers through an analysis of recency, frequency, and monetary factors.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Advertisers should set only one objective in an advertising plan.
 a. True
  b. False
 Indicate whether the statement is true or false



Sophiapenny

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Answer to Question 1

True

Answer to Question 2

False



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