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Author Question: Which of the following is a direct-marketing and database deliverable? a. better ability to measure ... (Read 74 times)

daltonest1984

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on: Jun 29, 2018
Which of the following is a direct-marketing and database deliverable?
 a. better ability to measure performance c. enhanced ability for cross selling
  b. reduction in response time to action d. All of the above.

Question 2

The responsibility for appropriate packaging in logistics rests with the shipper of goods.
 
 Indicate whether the statement is true or false


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upturnedfurball

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
All choices are deliverables of a well-designed and well-managed database. See Table 7-2.

Answer to Question 2

T


daltonest1984

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

bdobbins

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Reply 3 on: Yesterday
Gracias!

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