Which of the following is a direct-marketing and database ...

[daltonest1984]

Which of the following is a direct-marketing and database deliverable?
 a. better ability to measure performance c. enhanced ability for cross selling
  b. reduction in response time to action d. All of the above.

Question 2

The responsibility for appropriate packaging in logistics rests with the shipper of goods.
 
 Indicate whether the statement is true or false

[upturnedfurball]

Answer to Question 1

D
All choices are deliverables of a well-designed and well-managed database. See Table 7-2.

Answer to Question 2

T

[daltonest1984]

Thanks for the timely response, appreciate it

[mcabuhat]

Gracias!