Author Question: An objective of consumer-market sales promotion is to: a. stimulate the inelasticity of demand of a ... (Read 178 times)

krzymel · **on:** Jun 29, 2018

An objective of consumer-market sales promotion is to:
a. stimulate the inelasticity of demand of a product.
b. lower the economies of scale.
c. encourage smaller purchases.
d. stimulate trial purchases.

Question 2

The strategic planning triangle suggested by Thorson and Moore features as its three main aspects the campaign's
segments, its value proposition, and its persuasion tools.
a. True
b. False
Indicate whether the statement is true or false