Author Question: Consumer-market sales promotion uses a variety of ways to motivate individuals to purchase or, at ... (Read 36 times)

altibaby · **on:** Jun 28, 2018

Consumer-market sales promotion uses a variety of ways to motivate individuals to purchase or, at the very least, conduct trial usage of a product including point-of-purchase displays, incentives, and allowances.

Indicate whether the statement is true or false

Question 2

________ refers to the thought process involved in a purchase decision when a product is unique or difficult to categorize.
a. Research analysis
b. Extensive purchase analysis
c. Evoked-set purchase analysis
d. Extended problem solving