An objective of consumer-market sales promotion is to: a. ...

[krzymel]

An objective of consumer-market sales promotion is to:
 a. stimulate the inelasticity of demand of a product.
  b. lower the economies of scale.
  c. encourage smaller purchases.
  d. stimulate trial purchases.

Question 2

The strategic planning triangle suggested by Thorson and Moore features as its three main aspects the campaign's
  segments, its value proposition, and its persuasion tools.
 a. True
  b. False
 Indicate whether the statement is true or false

[ghepp]

Answer to Question 1

d

Answer to Question 2

True

[krzymel]

Gracias!

[marict]

Excellent