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Author Question: An objective of consumer-market sales promotion is to: a. stimulate the inelasticity of demand of a ... (Read 171 times)

krzymel

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on: Jun 29, 2018
An objective of consumer-market sales promotion is to:
 a. stimulate the inelasticity of demand of a product.
  b. lower the economies of scale.
  c. encourage smaller purchases.
  d. stimulate trial purchases.

Question 2

The strategic planning triangle suggested by Thorson and Moore features as its three main aspects the campaign's
  segments, its value proposition, and its persuasion tools.
 a. True
  b. False
 Indicate whether the statement is true or false


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ghepp

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

True


krzymel

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

olderstudent

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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