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Author Question: Consumer-market sales promotion uses a variety of ways to motivate individuals to purchase or, at ... (Read 84 times)

altibaby

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on: Jun 28, 2018
Consumer-market sales promotion uses a variety of ways to motivate individuals to purchase or, at the very least, conduct trial usage of a product including point-of-purchase displays, incentives, and allowances.
 
 Indicate whether the statement is true or false

Question 2

________ refers to the thought process involved in a purchase decision when a product is unique or difficult to categorize.
 a. Research analysis
 b. Extensive purchase analysis
 c. Evoked-set purchase analysis
 d. Extended problem solving


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mcabuhat

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Reply #1 on: Jun 28, 2018
Answer to Question 1

false

Answer to Question 2

d


altibaby

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Reply 2 on: Jun 28, 2018
Gracias!

tkempin

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Reply 3 on: Yesterday
Excellent

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