This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Share of voice is a calculation of any one advertiser's brand expenditures relative to the: a. ... (Read 23 times)

jhjkgdfhk

  • Hero Member
  • *****
  • Posts: 569
on: Jun 29, 2018
Share of voice is a calculation of any one advertiser's brand expenditures relative to the:
 a. overall spending in a category.
  b. total revenue generated by the advertiser.
  c. reach of several media vehicles.
  d. frequency of its ads.

Question 2

Which of the following is true about advertisements in the preindustrializatio n era?
 a. The advertisements were published in magazines.
  b. The advertisements in dailies were the most popular.
  c. The advertisements ushered in a dominant consumer culture.
  d. The messages were informational in nature.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

lauravaras

  • Sr. Member
  • ****
  • Posts: 347
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

d


jhjkgdfhk

  • Member
  • Posts: 569
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

Hdosisshsbshs

  • Member
  • Posts: 315
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

You should not take more than 1,000 mg of vitamin E per day. Doses above this amount increase the risk of bleeding problems that can lead to a stroke.

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

Did you know?

About 3% of all pregnant women will give birth to twins, which is an increase in rate of nearly 60% since the early 1980s.

Did you know?

There are 60,000 miles of blood vessels in every adult human.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

The wildcat Felis silvestris is a close relative and possible ancestor of the domestic cat. The wildcat Felis silvestris is a close relative and possible ancestor of the domestic cat.
Fish come in many shapes and sizes. This is a sea dragon, a close relative of the seahorse. Their le Fish come in many shapes and sizes. This is a sea dragon, a close relative of the seahorse. Their le
The principle of faunal succession uses animal fossils to tell relative time. The principle of faunal succession uses animal fossils to tell relative time.
Brushing off to finish-back. In a quiet voice ask the person to sit up with legs off the side of the ... Brushing off to finish-back. In a quiet voice ask the person to sit up with legs off the side of the ...
Human mtDNA molecule, showing the locations of HVS I and II regions relative to other mtDNA genes Human mtDNA molecule, showing the locations of HVS I and II regions relative to other mtDNA genes
Video: Fermentation pathways

For a complete list of videos, visit our video library