This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Share of voice is a calculation of any one advertiser's brand expenditures relative to the: a. ... (Read 32 times)

jhjkgdfhk

  • Hero Member
  • *****
  • Posts: 569
on: Jun 29, 2018
Share of voice is a calculation of any one advertiser's brand expenditures relative to the:
 a. overall spending in a category.
  b. total revenue generated by the advertiser.
  c. reach of several media vehicles.
  d. frequency of its ads.

Question 2

Which of the following is true about advertisements in the preindustrializatio n era?
 a. The advertisements were published in magazines.
  b. The advertisements in dailies were the most popular.
  c. The advertisements ushered in a dominant consumer culture.
  d. The messages were informational in nature.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

lauravaras

  • Sr. Member
  • ****
  • Posts: 347
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

d


jhjkgdfhk

  • Member
  • Posts: 569
Reply 2 on: Jun 29, 2018
Excellent

epscape

  • Member
  • Posts: 335
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

The shortest mature adult human of whom there is independent evidence was Gul Mohammed in India. In 1990, he was measured in New Delhi and stood 22.5 inches tall.

Did you know?

In 1864, the first barbiturate (barbituric acid) was synthesized.

Did you know?

Intradermal injections are somewhat difficult to correctly administer because the skin layers are so thin that it is easy to accidentally punch through to the deeper subcutaneous layer.

Did you know?

To combat osteoporosis, changes in lifestyle and diet are recommended. At-risk patients should include 1,200 to 1,500 mg of calcium daily either via dietary means or with supplements.

Did you know?

The most common childhood diseases include croup, chickenpox, ear infections, flu, pneumonia, ringworm, respiratory syncytial virus, scabies, head lice, and asthma.

Relative permeability of an artificial phospholipid bilayer to a variety of solutes. Relative permeability of an artificial phospholipid bilayer to a variety of solutes.
Relative energies of covalent bonds and noncovalent interactions Relative energies of covalent bonds and noncovalent interactions
The principle of faunal succession uses animal fossils to tell relative time. The principle of faunal succession uses animal fossils to tell relative time.
This label on a Toyota Camry hybrid shows the relative smog-producing emissions, but this does not ... This label on a Toyota Camry hybrid shows the relative smog-producing emissions, but this does not ...
Calculation of the Value of Depletion for the 14 Most Important Minerals Calculation of the Value of Depletion for the 14 Most Important Minerals
Relative expression times and amounts of cyclins during the cell cycle Relative expression times and amounts of cyclins during the cell cycle
Video: Secondary Active Transport

For a complete list of videos, visit our video library