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Author Question: Share of voice is a calculation of any one advertiser's brand expenditures relative to the: a. ... (Read 78 times)

jhjkgdfhk

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on: Jun 29, 2018
Share of voice is a calculation of any one advertiser's brand expenditures relative to the:
 a. overall spending in a category.
  b. total revenue generated by the advertiser.
  c. reach of several media vehicles.
  d. frequency of its ads.

Question 2

Which of the following is true about advertisements in the preindustrializatio n era?
 a. The advertisements were published in magazines.
  b. The advertisements in dailies were the most popular.
  c. The advertisements ushered in a dominant consumer culture.
  d. The messages were informational in nature.


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lauravaras

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

d


jhjkgdfhk

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Reply 2 on: Jun 29, 2018
Excellent

ryhom

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Reply 3 on: Yesterday
Gracias!

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