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Author Question: A customer mix refers to the assortment of people who differ on demographic, socioeconomic, or other ... (Read 16 times)

james9437

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on: Jun 29, 2018
A customer mix refers to the assortment of people who differ on demographic, socioeconomic, or other characteristics and who patronize a service organization.
 
 Indicate whether the statement is true or false

Question 2

The idea of audience is very different in digital and interactive media because people often seek out these ads rather than the other way around; and are more active, engaged, and direct in their response.
 a. True
  b. False
 Indicate whether the statement is true or false


Qarqy

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

True


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