Author Question: Demographic and socioeconomic characteristics a. are easily gathered by researchers. b. represent ... (Read 24 times)

imowrer · **on:** Jun 28, 2018

Demographic and socioeconomic characteristics
a. are easily gathered by researchers.
b. represent attributes of people.
c. are all easily verifiable.
d. define consumer personality types.
e. correlate highly with purchase intentions for specific brands.

Question 2

The relationship between involvement and perceived risk is
a. inverse.
b. direct.
c. uncertain.
d. very weak.
e. U-shaped.