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Author Question: Demographic and socioeconomic characteristics a. are easily gathered by researchers. b. represent ... (Read 79 times)

imowrer

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on: Jun 28, 2018
Demographic and socioeconomic characteristics
 a. are easily gathered by researchers.
  b. represent attributes of people.
  c. are all easily verifiable.
  d. define consumer personality types.
  e. correlate highly with purchase intentions for specific brands.

Question 2

The relationship between involvement and perceived risk is
 a. inverse.
  b. direct.
  c. uncertain.
  d. very weak.
  e. U-shaped.


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scottmt

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

B


imowrer

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

cam1229

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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