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Author Question: According to the monitoring-control and objectives link in the marketing communications system, when ... (Read 23 times)

leilurhhh

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on: Jun 29, 2018
According to the monitoring-control and objectives link in the marketing communications system, when does the system lack integration?

Question 2

According to the monitoring-control land strategy-objective-tactics link in the marketing communications system, when does the system lack integration?


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Smiles0805

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Reply #1 on: Jun 29, 2018
Answer to Question 1

The system lacks integration if the manager fails to reassess the objectives in light of performance outcomes reflecting significant deviations from those objectives.

Answer to Question 2

The system lacks integration if the monitoring and control functions fail to reassess the strategy-objective-tactics link in the face of negative feedback.


leilurhhh

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

kthug

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Reply 3 on: Yesterday
Gracias!

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