« previous next »

Author Question: What are the most popular resource allocation methods?[br][br][b][color=gray]Question ... (Read 63 times)

KWilfred

  • Hero Member
  • *****
  • Posts: 570
on: Jun 29, 2018
What are the most popular resource allocation methods?

Question 2

The higher the consumer involvement, the _____ the need for marketing communications.
 a. greater c. narrower
  b. less d. None of the above.


harveenkau8139

  • Sr. Member
  • ****
  • Posts: 304
Reply #1 on: Jun 29, 2018
Answer to Question 1

Many methods are traditionally used in allocating communications expenditures.
Among the popular methods are ratio-to-sales methods, competitive-parity methods, quantitative methods, the return-on-investment (ROI) method, the objective-task method, the all-you-can-afford method, and the previous-budget method.

Answer to Question 2

B
The greater the involvement, the more consumers will naturally pay attention to the product and seek information on their own.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

KWilfred

  • Hero Member
  • *****
  • Posts: 570
Reply #2 on: Jun 29, 2018
Thank you


harveenkau8139

  • Sr. Member
  • ****
  • Posts: 304
Reply #3 on: Jun 29, 2018
No problemo


« previous next »
 

Did you know?

People with alcoholism are at a much greater risk of malnutrition than are other people and usually exhibit low levels of most vitamins (especially folic acid). This is because alcohol often takes the place of 50% of their daily intake of calories, with little nutritional value contained in it.

Did you know?

Cocaine was isolated in 1860 and first used as a local anesthetic in 1884. Its first clinical use was by Sigmund Freud to wean a patient from morphine addiction. The fictional character Sherlock Holmes was supposed to be addicted to cocaine by injection.

Did you know?

Human kidneys will clean about 1 million gallons of blood in an average lifetime.

Did you know?

In 1885, the Lloyd Manufacturing Company of Albany, New York, promoted and sold "Cocaine Toothache Drops" at 15 cents per bottle! In 1914, the Harrison Narcotic Act brought the sale and distribution of this drug under federal control.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Several species of squirrels have melanistic phases. In large parts of United States and Canada, the Several species of squirrels have melanistic phases. In large parts of United States and Canada, the
Color Minerals Color Minerals
economic question economic question
economic question (having trouble) economic question (having trouble)
Economic question 5 Economic question 5
Irene Manufacturing uses a predetermined overhead allocation rate based on a percentage of ... Irene Manufacturing uses a predetermined overhead allocation rate based on a percentage of ...
Video: Muscular Dystrophy

For a complete list of videos, visit our video library