What are the most popular resource allocation ...

[KWilfred]

What are the most popular resource allocation methods?

Question 2

The higher the consumer involvement, the _____ the need for marketing communications.
 a. greater c. narrower
  b. less d. None of the above.

[harveenkau8139]

Answer to Question 1

Many methods are traditionally used in allocating communications expenditures.
Among the popular methods are ratio-to-sales methods, competitive-parity methods, quantitative methods, the return-on-investment (ROI) method, the objective-task method, the all-you-can-afford method, and the previous-budget method.

Answer to Question 2

B
The greater the involvement, the more consumers will naturally pay attention to the product and seek information on their own.

[KWilfred]

Thank you

[harveenkau8139]

No problemo