List the nine PACT principles.[br][br][b][color=gray]Question ...

[ETearle]

List the nine PACT principles.

Question 2

Layla focused on the ad to find the prices for different breakfast cereals. This is known as _____.
 a. perception
  b. exposure
  c. attention
  d. comprehension
  e. interpretation

[IRincones]

Answer to Question 1

A good copy testing system:
1 . Needs to provide measurements that are relevant to the advertising objectives
2 . Requires agreement about how the results will be used in advance of each specific test
3 . Provides multiple measurements
4 . Is based on a model of human response to communications
5 . Allows for consideration of whether the advertising stimulus should be exposed more than once
6 . Requires that alternative executions be tested in the same degree of finish
7 . Provides controls to avoid the bias normally found in the exposure context
8 . Takes into account basic considerations of sample definition
9 . Can demonstrate reliability and validity

Answer to Question 2

c

[ETearle]

Excellent

[Sarahjh]

Gracias!