Author Question: List the nine PACT principles.[br][br][b][color=gray]Question 2[/color][/b][br][br]Layla focused on ... (Read 148 times)

ETearle · **on:** Jun 29, 2018

List the nine PACT principles.

Question 2

Layla focused on the ad to find the prices for different breakfast cereals. This is known as _____.
a. perception
b. exposure
c. attention
d. comprehension
e. interpretation

IRincones · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A good copy testing system:
1 . Needs to provide measurements that are relevant to the advertising objectives
2 . Requires agreement about how the results will be used in advance of each specific test
3 . Provides multiple measurements
4 . Is based on a model of human response to communications
5 . Allows for consideration of whether the advertising stimulus should be exposed more than once
6 . Requires that alternative executions be tested in the same degree of finish
7 . Provides controls to avoid the bias normally found in the exposure context
8 . Takes into account basic considerations of sample definition
9 . Can demonstrate reliability and validity

Answer to Question 2

c