Author Question: What are the most popular resource allocation methods?[br][br][b][color=gray]Question ... (Read 32 times)

KWilfred

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What are the most popular resource allocation methods?

Question 2

The higher the consumer involvement, the _____ the need for marketing communications.
 a. greater c. narrower
  b. less d. None of the above.



harveenkau8139

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Answer to Question 1

Many methods are traditionally used in allocating communications expenditures.
Among the popular methods are ratio-to-sales methods, competitive-parity methods, quantitative methods, the return-on-investment (ROI) method, the objective-task method, the all-you-can-afford method, and the previous-budget method.

Answer to Question 2

B
The greater the involvement, the more consumers will naturally pay attention to the product and seek information on their own.



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