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Author Question: At the marketing communications level, increases in certain marketing communications objectives may ... (Read 86 times)

V@ndy87

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At the marketing communications level, increases in certain marketing communications objectives may warrant _____ in resources for certain elements of the marketing communications mix.
 a. increases c. stabilization
  b. decreases d. None of the above.

Question 2

At the marketing level, the higher the brand association objective, the _____ the marketing communications budget.
 a. larger c. wider
  b. smaller d. narrower



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blazinlyss

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Answer to Question 1

A
The more important a marketing communications objective is, the more money is allocated to achieve it.

Answer to Question 2

A
The more important a brand objective is, the more money is allocated to achieve it.




V@ndy87

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


nothere

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Reply 3 on: Yesterday
Excellent

 

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