Answer to Question 1
Brand trial or purchase refers to the extent to which consumers have psychologically committed themselves to trying the product and therefore buying it. This commitment may be in the form of an intention to purchase the brand given the right circumstances, such as on the next shopping trip or when the current brand is worn out or depleted.
Answer to Question 2
Examples of unaided-self-report questions include: What brands are you willing to buy; what brands do you consider acceptable for purchase; what brands would you consider buying; among others.
When the United States gets stuck over a controversial issue—usually something a divided Congress ca
This engraving of the Boston Massacre (1770) became the most reprinted depiction of the event, and p
Louisiana Purchase
Describe the functions of fat in the body
Marketing: Real People, Real Choices
Describe the Conceptual Forecasting Framework in your own words.