Answer to Question 1
Brand trial or purchase refers to the extent to which consumers have psychologically committed themselves to trying the product and therefore buying it. This commitment may be in the form of an intention to purchase the brand given the right circumstances, such as on the next shopping trip or when the current brand is worn out or depleted.
Answer to Question 2
Examples of unaided-self-report questions include: What brands are you willing to buy; what brands do you consider acceptable for purchase; what brands would you consider buying; among others.
Four main models that describe the relationship between ecosystem function and biodiversity.
This painting depicts New Orleans in 1803, when the city was acquired—along with much of the modern
Nonverbal communications convey strong, powerful messages that may be negative or positive.
Examples of Generic Drugs Contained in Brand-Name Products
Performance of a delayed nonmatching-to-sample trial.