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Author Question: Describe the brand trial or brand purchase marketing communications ... (Read 86 times)

nautica902

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on: Jun 29, 2018
Describe the brand trial or brand purchase marketing communications objective.

Question 2

Provide examples of unaided-self-report questions.


s.meritte

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Brand trial or purchase refers to the extent to which consumers have psychologically committed themselves to trying the product and therefore buying it. This commitment may be in the form of an intention to purchase the brand given the right circumstances, such as on the next shopping trip or when the current brand is worn out or depleted.

Answer to Question 2

Examples of unaided-self-report questions include: What brands are you willing to buy; what brands do you consider acceptable for purchase; what brands would you consider buying; among others.


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