This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following is a method that induces respondents to indicate their preference of a ... (Read 46 times)

stevenposner

  • Hero Member
  • *****
  • Posts: 608
on: Jun 29, 2018
Which of the following is a method that induces respondents to indicate their preference of a particular brand by rating the brand along a set of bipolar dimensions?
 a. semantic differential measures of attitude toward purchase c. semantic differential measures of attitude toward intention
  b. semantic differential measures of attitude toward affection d. None of the above.

Question 2

Which of the following is a marketing communications goal that describes a desirable situation in which target consumers have formed a behavioral intention to purchase the firm's brand?
 a. behavioral intention c. purchase intention
  b. behavioral dealing d. purchase dealing


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

joewallace

  • Sr. Member
  • ****
  • Posts: 337
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of semantic differential measures of attitude toward purchase

Answer to Question 2

C
Definition of purchase intention


stevenposner

  • Hero Member
  • *****
  • Posts: 608
Reply #2 on: Jun 29, 2018
Thank you


joewallace

  • Sr. Member
  • ****
  • Posts: 337
Reply #3 on: Jun 29, 2018
No problemo


« previous next »
 

Did you know?

In Eastern Europe and Russia, interferon is administered intranasally in varied doses for the common cold and influenza. It is claimed that this treatment can lower the risk of infection by as much as 60–70%.

Did you know?

To maintain good kidney function, you should drink at least 3 quarts of water daily. Water dilutes urine and helps prevent concentrations of salts and minerals that can lead to kidney stone formation. Chronic dehydration is a major contributor to the development of kidney stones.

Did you know?

Hypertension is a silent killer because it is deadly and has no significant early symptoms. The danger from hypertension is the extra load on the heart, which can lead to hypertensive heart disease and kidney damage. This occurs without any major symptoms until the high blood pressure becomes extreme. Regular blood pressure checks are an important method of catching hypertension before it can kill you.

Did you know?

If you use artificial sweeteners, such as cyclamates, your eyes may be more sensitive to light. Other factors that will make your eyes more sensitive to light include use of antibiotics, oral contraceptives, hypertension medications, diuretics, and antidiabetic medications.

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

Deep Palpation, Bimanual Method Deep Palpation, Bimanual Method
Palpation of the Liver, Bimanual Method Palpation of the Liver, Bimanual Method
Rule of Nines. A method for determining percentage of body burned. Each different colored section re Rule of Nines. A method for determining percentage of body burned. Each different colored section re
Performing Venipuncture Using the Vacutainer Method Performing Venipuncture Using the Vacutainer Method
Performing Venipuncture Using the Vacutainer Method Performing Venipuncture Using the Vacutainer Method
Linear programming problems using the simplex method. Linear programming problems using the simplex method.
Video: Brief Summary on Photosynthesis - Animation

For a complete list of videos, visit our video library