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Author Question: Which of the following is a method that induces respondents to indicate their preference of a ... (Read 26 times)

stevenposner

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on: Jun 29, 2018
Which of the following is a method that induces respondents to indicate their preference of a particular brand by rating the brand along a set of bipolar dimensions?
 a. semantic differential measures of attitude toward purchase c. semantic differential measures of attitude toward intention
  b. semantic differential measures of attitude toward affection d. None of the above.

Question 2

Which of the following is a marketing communications goal that describes a desirable situation in which target consumers have formed a behavioral intention to purchase the firm's brand?
 a. behavioral intention c. purchase intention
  b. behavioral dealing d. purchase dealing


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joewallace

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of semantic differential measures of attitude toward purchase

Answer to Question 2

C
Definition of purchase intention


stevenposner

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Reply #2 on: Jun 29, 2018
Thank you


joewallace

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Reply #3 on: Jun 29, 2018
No problemo


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