This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following marketing communications objectives is one in which marketing communications ... (Read 49 times)

jilianpiloj

  • Hero Member
  • *****
  • Posts: 521
on: Jun 29, 2018
Which of the following marketing communications objectives is one in which marketing communications managers not only try to educate target consumers about the brand itself but also try to do so in such a way that the brand image will result in an overall liking toward the brand?
 a. brand feeling c. brand recognition
  b. brand attitude d. brand sample

Question 2

Which of the following is a way to capture brand awareness that involves exposing subjects to certain stimuli (e.g., an advertising slogan) and then a series of brand names?
 a. brand awareness c. brand association
  b. brand recognition d. None of the above.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

CAPTAINAMERICA

  • Sr. Member
  • ****
  • Posts: 325
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of brand attitude

Answer to Question 2

B
Definition of brand recognition.


jilianpiloj

  • Member
  • Posts: 521
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

adammoses97

  • Member
  • Posts: 337
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Women are 50% to 75% more likely than men to experience an adverse drug reaction.

Did you know?

Signs of depression include feeling sad most of the time for 2 weeks or longer; loss of interest in things normally enjoyed; lack of energy; sleep and appetite disturbances; weight changes; feelings of hopelessness, helplessness, or worthlessness; an inability to make decisions; and thoughts of death and suicide.

Did you know?

In 2006, a generic antinausea drug named ondansetron was approved. It is used to stop nausea and vomiting associated with surgery, chemotherapy, and radiation therapy.

Did you know?

In 1886, William Bates reported on the discovery of a substance produced by the adrenal gland that turned out to be epinephrine (adrenaline). In 1904, this drug was first artificially synthesized by Friedrich Stolz.

Did you know?

Vaccines cause herd immunity. If the majority of people in a community have been vaccinated against a disease, an unvaccinated person is less likely to get the disease since others are less likely to become sick from it and spread the disease.

In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai
Nonverbal communications convey strong, powerful messages that may be negative or positive. Nonverbal communications convey strong, powerful messages that may be negative or positive.
Nonverbal communications convey strong, powerful messages that may be negative or positive. Nonverbal communications convey strong, powerful messages that may be negative or positive.
Effective communications skills are essential to the medical assistant’s career Effective communications skills are essential to the medical assistant’s career
A typical bus system showing module CAN communications and twisted pairs of wire. A typical bus system showing module CAN communications and twisted pairs of wire.
Marketing Management (13th Edition) Marketing Management (13th Edition)
Video: Regulation of GFR: autoregulation via tubuloglomerular feedback, neural & hormonal regulation

For a complete list of videos, visit our video library