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Author Question: Which of the following marketing communications objectives is one in which marketing communications ... (Read 35 times)

jilianpiloj

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on: Jun 29, 2018
Which of the following marketing communications objectives is one in which marketing communications managers not only try to educate target consumers about the brand itself but also try to do so in such a way that the brand image will result in an overall liking toward the brand?
 a. brand feeling c. brand recognition
  b. brand attitude d. brand sample

Question 2

Which of the following is a way to capture brand awareness that involves exposing subjects to certain stimuli (e.g., an advertising slogan) and then a series of brand names?
 a. brand awareness c. brand association
  b. brand recognition d. None of the above.


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CAPTAINAMERICA

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of brand attitude

Answer to Question 2

B
Definition of brand recognition.


jilianpiloj

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Reply 2 on: Jun 29, 2018
Gracias!

olderstudent

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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