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Author Question: What are the sales promotion tools used for the self-satisfaction ... (Read 19 times)

haleyc112

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on: Jun 29, 2018
What are the sales promotion tools used for the self-satisfaction strategy?

Question 2

What are the direct-marketing tools used for the self-satisfaction strategy?


duke02

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Two sales promotion tools are especially well suited to the self-satisfaction (reactor) strategy. These are premiums and contests and sweepstakes.

Answer to Question 2

Direct-marketing tools are direct mail, catalogs, telemarketing (telephone in and telephone out), direct-response advertising (broadcast and print), new electronic media (teleshopping and videotext), and direct selling (repetitive person-to-person selling, nonrepetitive person-to-person selling, and party plans).


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haleyc112

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Reply #2 on: Jun 29, 2018
Correct answers!


duke02

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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