Author Question: What are the sales promotion tools used for the self-satisfaction ... (Read 21 times)

haleyc112 · **on:** Jun 29, 2018

What are the sales promotion tools used for the self-satisfaction strategy?

Question 2

What are the direct-marketing tools used for the self-satisfaction strategy?

duke02 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Two sales promotion tools are especially well suited to the self-satisfaction (reactor) strategy. These are premiums and contests and sweepstakes.

Answer to Question 2

Direct-marketing tools are direct mail, catalogs, telemarketing (telephone in and telephone out), direct-response advertising (broadcast and print), new electronic media (teleshopping and videotext), and direct selling (repetitive person-to-person selling, nonrepetitive person-to-person selling, and party plans).