Author Question: Provide a brief description of the self-satisfaction strategy. What products would most likely use ... (Read 46 times)

Evvie72 · **on:** Jun 29, 2018

Provide a brief description of the self-satisfaction strategy. What products would most likely use this strategy?

Question 2

What is the purpose of sales promotion for the habit-formation strategy?

polinasid · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

The self-satisfaction product decision is triggered primarily by the need to satisfy personal tastes, many of which are influenced by self-image. Cigarettes, liquor, candy, and movies all fall here, along with such products as beer and soft drinks. Group influences are often apparent in the purchase of these items. The strategy model is do-feel-learn. The consumer is reacting to social pressures or to situationsloyalty will be hard to hold or short-lived.

Answer to Question 2

Sales promotion is a marketing communications tool specifically designed to provide consumers with some incentive inducing an immediate response, possibly in the form of purchase.