Provide a brief description of the self-satisfaction strategy. ...

[Evvie72]

Provide a brief description of the self-satisfaction strategy. What products would most likely use this strategy?

Question 2

What is the purpose of sales promotion for the habit-formation strategy?

[polinasid]

Answer to Question 1

The self-satisfaction product decision is triggered primarily by the need to satisfy personal tastes, many of which are influenced by self-image. Cigarettes, liquor, candy, and movies all fall here, along with such products as beer and soft drinks. Group influences are often apparent in the purchase of these items. The strategy model is do-feel-learn. The consumer is reacting to social pressures or to situationsloyalty will be hard to hold or short-lived.

Answer to Question 2

Sales promotion is a marketing communications tool specifically designed to provide consumers with some incentive inducing an immediate response, possibly in the form of purchase.

[Evvie72]

TYSM

[cpetit11]

Gracias!