This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What are the public relations tools and techniques for the informative ... (Read 86 times)

xroflmao

  • Hero Member
  • *****
  • Posts: 515
on: Jun 29, 2018
What are the public relations tools and techniques for the informative strategy?

Question 2

What is the role of public relations in the informative strategy?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

stillxalice

  • Sr. Member
  • ****
  • Posts: 339
Reply #1 on: Jun 29, 2018
Answer to Question 1

Public relations tools and techniques for the informative strategy include public releases, press conferences, exclusives, interviews, publicity, corporate advertising, event sponsorship, and product placement.

Answer to Question 2

Public relations is a marketing communications tool that is used to promote the goodwill of the firm as a whole. Many marketing communications scholars recognize the effectiveness of public relations as an information tool, as a tool to educate consumers about the product benefits. Just as publicity does not originate with the company itself, word-of-mouth (WOM) communications involve information about the company and/or one or more its products that originates from customers.


xroflmao

  • Member
  • Posts: 515
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

Perkypinki

  • Member
  • Posts: 339
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

In 1885, the Lloyd Manufacturing Company of Albany, New York, promoted and sold "Cocaine Toothache Drops" at 15 cents per bottle! In 1914, the Harrison Narcotic Act brought the sale and distribution of this drug under federal control.

Did you know?

Although puberty usually occurs in the early teenage years, the world's youngest parents were two Chinese children who had their first baby when they were 8 and 9 years of age.

Did you know?

Your heart beats over 36 million times a year.

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

Did you know?

If you use artificial sweeteners, such as cyclamates, your eyes may be more sensitive to light. Other factors that will make your eyes more sensitive to light include use of antibiotics, oral contraceptives, hypertension medications, diuretics, and antidiabetic medications.

Arthroscopic surgery involves the surgery of a joint with the use of a flexible arthroscope and othe Arthroscopic surgery involves the surgery of a joint with the use of a flexible arthroscope and othe
Wild chimpanzees make and use simple tools to obtain food, learning tool making from one another. Wild chimpanzees make and use simple tools to obtain food, learning tool making from one another.
W(illiam) E(dward) B(urghardt) Du Bois (1868–1963) spent his lifetime studying relations between ... W(illiam) E(dward) B(urghardt) Du Bois (1868–1963) spent his lifetime studying relations between ...
Recent history of biochemistry shown by the introduction of new techniques. (part 1) Recent history of biochemistry shown by the introduction of new techniques. (part 1)
Tools for Healthy Eating Tools for Healthy Eating
Social Media Tools for Education Social Media Tools for Education
Video: Protein Structure - Primary, Secondary, Tertiary and Quaternary

For a complete list of videos, visit our video library