This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What are the public relations tools and techniques for the informative ... (Read 87 times)

xroflmao

  • Hero Member
  • *****
  • Posts: 515
on: Jun 29, 2018
What are the public relations tools and techniques for the informative strategy?

Question 2

What is the role of public relations in the informative strategy?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

stillxalice

  • Sr. Member
  • ****
  • Posts: 339
Reply #1 on: Jun 29, 2018
Answer to Question 1

Public relations tools and techniques for the informative strategy include public releases, press conferences, exclusives, interviews, publicity, corporate advertising, event sponsorship, and product placement.

Answer to Question 2

Public relations is a marketing communications tool that is used to promote the goodwill of the firm as a whole. Many marketing communications scholars recognize the effectiveness of public relations as an information tool, as a tool to educate consumers about the product benefits. Just as publicity does not originate with the company itself, word-of-mouth (WOM) communications involve information about the company and/or one or more its products that originates from customers.


xroflmao

  • Member
  • Posts: 515
Reply 2 on: Jun 29, 2018
Excellent

kthug

  • Member
  • Posts: 332
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Did you know?

The Centers for Disease Control and Prevention (CDC) was originally known as the Communicable Disease Center, which was formed to fight malaria. It was originally headquartered in Atlanta, Georgia, since the Southern states faced the worst threat from malaria.

Did you know?

There are more sensory neurons in the tongue than in any other part of the body.

Did you know?

About 100 new prescription or over-the-counter drugs come into the U.S. market every year.

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Upper Paleolithic stone tools include blade-based tools as seen here being produced from a blade cor Upper Paleolithic stone tools include blade-based tools as seen here being produced from a blade cor
Kara Walker, Insurrection! (Our Tools Were Rudimentary, Yet We Pressed On). Kara Walker, Insurrection! (Our Tools Were Rudimentary, Yet We Pressed On).
Until the 1960s, the South’s public facilities were segregated. Some were reserved for whites, ... Until the 1960s, the South’s public facilities were segregated. Some were reserved for whites, ...
Sixteen-pin OBD II DLC with terminals identified. Scan tools use the power pin (16) ground pin (4) ... Sixteen-pin OBD II DLC with terminals identified. Scan tools use the power pin (16) ground pin (4) ...
Doing Qualitative Research: Designs, Methods, and Techniques Doing Qualitative Research: Designs, Methods, and Techniques
Techniques for Applying Local Anesthesia Techniques for Applying Local Anesthesia
Video: Steps of glucose catabolism

For a complete list of videos, visit our video library