This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What are the public relations tools and techniques for the informative ... (Read 136 times)

xroflmao

  • Hero Member
  • *****
  • Posts: 515
on: Jun 29, 2018
What are the public relations tools and techniques for the informative strategy?

Question 2

What is the role of public relations in the informative strategy?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

stillxalice

  • Sr. Member
  • ****
  • Posts: 339
Reply #1 on: Jun 29, 2018
Answer to Question 1

Public relations tools and techniques for the informative strategy include public releases, press conferences, exclusives, interviews, publicity, corporate advertising, event sponsorship, and product placement.

Answer to Question 2

Public relations is a marketing communications tool that is used to promote the goodwill of the firm as a whole. Many marketing communications scholars recognize the effectiveness of public relations as an information tool, as a tool to educate consumers about the product benefits. Just as publicity does not originate with the company itself, word-of-mouth (WOM) communications involve information about the company and/or one or more its products that originates from customers.


xroflmao

  • Member
  • Posts: 515
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

fatboyy09

  • Member
  • Posts: 358
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

In 2006, a generic antinausea drug named ondansetron was approved. It is used to stop nausea and vomiting associated with surgery, chemotherapy, and radiation therapy.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

People about to have surgery must tell their health care providers about all supplements they take.

The tools and equipment needed to perform a compression test include a compression gauge, an air ... The tools and equipment needed to perform a compression test include a compression gauge, an air ...
The tools necessary to adjust the valves on an engine with adjustable rocker arms include basic hand ... The tools necessary to adjust the valves on an engine with adjustable rocker arms include basic hand ...
Recent history of biochemistry shown by the introduction of new techniques. (part 2) Recent history of biochemistry shown by the introduction of new techniques. (part 2)
Two techniques for holding and inserting an otoscope Two techniques for holding and inserting an otoscope
Simple Decorating Techniques: Side masking Simple Decorating Techniques: Side masking
Majority-Minority Relations Majority-Minority Relations
Video: Introduction to Diabetes

For a complete list of videos, visit our video library