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Author Question: Advertising that constantly updates descriptions and explanations of a product line or any ... (Read 19 times)

magmichele12

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on: Jun 29, 2018
Advertising that constantly updates descriptions and explanations of a product line or any information that helps to keep customers loyal is referred to as which of the following?
 a. interactive advertising c. consumer focus advertising
  b. intraactive advertising d. loyalty programs

Question 2

Which of the following strategies suggests that simply inducing trial through coupons or free samples can generate subsequent purchase more readily than product information?
 a. informative c. habit formation
  b. affective d. self-satisfaction


fromAlphatoOmega22

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of interactive advertising

Answer to Question 2

C
Definition of habit-formation strategy


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