Author Question: Advertising that constantly updates descriptions and explanations of a product line or any ... (Read 42 times)

magmichele12

  • Hero Member
  • *****
  • Posts: 559
Advertising that constantly updates descriptions and explanations of a product line or any information that helps to keep customers loyal is referred to as which of the following?
 a. interactive advertising c. consumer focus advertising
  b. intraactive advertising d. loyalty programs

Question 2

Which of the following strategies suggests that simply inducing trial through coupons or free samples can generate subsequent purchase more readily than product information?
 a. informative c. habit formation
  b. affective d. self-satisfaction



fromAlphatoOmega22

  • Sr. Member
  • ****
  • Posts: 345
Answer to Question 1

A
Definition of interactive advertising

Answer to Question 2

C
Definition of habit-formation strategy



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

According to research, pregnant women tend to eat more if carrying a baby boy. Male fetuses may secrete a chemical that stimulates their mothers to step up her energy intake.

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

Did you know?

The human body produces and destroys 15 million blood cells every second.

Did you know?

The cure for trichomoniasis is easy as long as the patient does not drink alcoholic beverages for 24 hours. Just a single dose of medication is needed to rid the body of the disease. However, without proper precautions, an individual may contract the disease repeatedly. In fact, most people develop trichomoniasis again within three months of their last treatment.

Did you know?

The oldest recorded age was 122. Madame Jeanne Calment was born in France in 1875 and died in 1997. She was a vegetarian and loved olive oil, port wine, and chocolate.

For a complete list of videos, visit our video library