Author Question: Advertising that constantly updates descriptions and explanations of a product line or any ... (Read 44 times)

magmichele12

  • Hero Member
  • *****
  • Posts: 559
Advertising that constantly updates descriptions and explanations of a product line or any information that helps to keep customers loyal is referred to as which of the following?
 a. interactive advertising c. consumer focus advertising
  b. intraactive advertising d. loyalty programs

Question 2

Which of the following strategies suggests that simply inducing trial through coupons or free samples can generate subsequent purchase more readily than product information?
 a. informative c. habit formation
  b. affective d. self-satisfaction



fromAlphatoOmega22

  • Sr. Member
  • ****
  • Posts: 345
Answer to Question 1

A
Definition of interactive advertising

Answer to Question 2

C
Definition of habit-formation strategy



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Medication errors are three times higher among children and infants than with adults.

Did you know?

Alzheimer's disease affects only about 10% of people older than 65 years of age. Most forms of decreased mental function and dementia are caused by disuse (letting the mind get lazy).

Did you know?

The word drug comes from the Dutch word droog (meaning "dry"). For centuries, most drugs came from dried plants, hence the name.

Did you know?

There are major differences in the metabolism of morphine and the illegal drug heroin. Morphine mostly produces its CNS effects through m-receptors, and at k- and d-receptors. Heroin has a slight affinity for opiate receptors. Most of its actions are due to metabolism to active metabolites (6-acetylmorphine, morphine, and morphine-6-glucuronide).

Did you know?

More than 20 million Americans cite use of marijuana within the past 30 days, according to the National Survey on Drug Use and Health (NSDUH). More than 8 million admit to using it almost every day.

For a complete list of videos, visit our video library