Advertising that constantly updates descriptions and explanations of a product line or any information that helps to keep customers loyal is referred to as which of the following?
a. interactive advertising c. consumer focus advertising
b. intraactive advertising d. loyalty programs
Question 2
Which of the following strategies suggests that simply inducing trial through coupons or free samples can generate subsequent purchase more readily than product information?
a. informative c. habit formation
b. affective d. self-satisfaction
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