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Author Question: Which of the following is an element or tool of marketing communications that focuses on consumers ... (Read 24 times)

laurencescou

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on: Jun 29, 2018
Which of the following is an element or tool of marketing communications that focuses on consumers communicating among themselves about the firm's product?
 a. referral system c. press release
  b. word-of-mouth communications d. None of the above.

Question 2

Which of the following is a marketing communications tool used to promote the goodwill of the firm as a whole?
 a. press relations c. public relations
  b. press release d. public release


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joechoochoy

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of word-of-mouth communication

Answer to Question 2

C
Definition of public relations


laurencescou

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

ecabral0

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Reply 3 on: Yesterday
Excellent

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