« previous next »

Author Question: Which of the follows is an element or tool of marketing communications that involves promotional ... (Read 21 times)

asd123

  • Hero Member
  • *****
  • Posts: 557
on: Jun 29, 2018
Which of the follows is an element or tool of marketing communications that involves promotional activities by distributors such as contests and incentives, trade allowances, in-store displays, point-of-purchase materials, training programs, trade shows, cooperative advertising, and personal selling?
 a. reseller promotion c. consumer promotion
  b. reseller support d. consumer support

Question 2

Which of the following is computed by subtracting audience duplication from gross reach and therefore is considered to be a more accurate index of media schedule effectiveness than gross reach?
 a. net reach c. total reach
  b. effective reach d. market reach


cegalasso

  • Sr. Member
  • ****
  • Posts: 295
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of reseller support

Answer to Question 2

A
Definition of net reach


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Approximately one in three babies in the United States is now delivered by cesarean section. The number of cesarean sections in the United States has risen 46% since 1996.

Did you know?

According to the Migraine Research Foundation, migraines are the third most prevalent illness in the world. Women are most affected (18%), followed by children of both sexes (10%), and men (6%).

Did you know?

Women are two-thirds more likely than men to develop irritable bowel syndrome. This may be attributable to hormonal changes related to their menstrual cycles.

Did you know?

Drugs are in development that may cure asthma and hay fever once and for all. They target leukotrienes, which are known to cause tightening of the air passages in the lungs and increase mucus productions in nasal passages.

Did you know?

Pregnant women usually experience a heightened sense of smell beginning late in the first trimester. Some experts call this the body's way of protecting a pregnant woman from foods that are unsafe for the fetus.

A female gorilla exhibiting tool use by using a tree trunk as a support whilst fishing herbs. A female gorilla exhibiting tool use by using a tree trunk as a support whilst fishing herbs.
Sprain. A sprain involves damage to one or more ligaments, and is categorized into three degrees of Sprain. A sprain involves damage to one or more ligaments, and is categorized into three degrees of
A dice game involves throwing three dice and betting on one of the ... A dice game involves throwing three dice and betting on one of the ...
What element(s) is/are being oxidized? What element(s) is/are being oxidized?
Which of the following reactions correctly shows the transmutation of an element by neutron ... Which of the following reactions correctly shows the transmutation of an element by neutron ...
Structural organization of a copia transposable element in Drosophila Structural organization of a copia transposable element in Drosophila
Video: PET Scan Animation

For a complete list of videos, visit our video library