Which of the follows is an element or tool of marketing communications that involves promotional activities by distributors such as contests and incentives, trade allowances, in-store displays, point-of-purchase materials, training programs, trade shows, cooperative advertising, and personal selling?
a. reseller promotion c. consumer promotion
b. reseller support d. consumer support
Question 2
Which of the following is computed by subtracting audience duplication from gross reach and therefore is considered to be a more accurate index of media schedule effectiveness than gross reach?
a. net reach c. total reach
b. effective reach d. market reach
For ice massage, ice is frozen in a cylindrical container or a paper cup (A). The top half of the cu
Nonverbal communications convey strong, powerful messages that may be negative or positive.
A typical beginning technician tool set that includes the basic tools to get started.
Using a scan tool to check for IAC counts or percentage as part of a diagnostic routine.
The two skills of the element Selection of Alternatives
P element–mediated transformation in Drosophila