Which of the follows is an element or tool of marketing communications that involves promotional activities by distributors such as contests and incentives, trade allowances, in-store displays, point-of-purchase materials, training programs, trade shows, cooperative advertising, and personal selling?
a. reseller promotion c. consumer promotion
b. reseller support d. consumer support
Question 2
Which of the following is computed by subtracting audience duplication from gross reach and therefore is considered to be a more accurate index of media schedule effectiveness than gross reach?
a. net reach c. total reach
b. effective reach d. market reach
Modern primate study sometimes involves high-tech methods. This golden lion tamarin is having a batt
The first step in field recovery involves surveying the site, sometimes with special equipment.
The U.S. Department of Agriculture offers the SuperTracker tool to help you track, analyze, and plan ...
Diagonal pliers are another common tool that has many names.
Two epigenetic mechanisms. Histone remodeling involves modifications to a histone protein (around ...
Marketing: Real People, Real Choices