This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A 90 percent _____ is the ability of a combination of media vehicles to reach 90 percent of the ... (Read 74 times)

storky111

  • Hero Member
  • *****
  • Posts: 561
on: Jun 29, 2018
A 90 percent _____ is the ability of a combination of media vehicles to reach 90 percent of the target market, assuming that there is no audience duplication among the media vehicles.
 a. net reach c. market reach
  b. gross reach d. None of the above.

Question 2

Which of the following is computed by adding the percentages of reach of all media vehicles without taking into account the duplication among the vehicles?
 a. gross reach c. net reach
  b. market reach d. None of the above.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

rleezy04

  • Sr. Member
  • ****
  • Posts: 322
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of gross reach

Answer to Question 2

A


storky111

  • Member
  • Posts: 561
Reply 2 on: Jun 29, 2018
:D TYSM

xiaomengxian

  • Member
  • Posts: 311
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

The training of an anesthesiologist typically requires four years of college, 4 years of medical school, 1 year of internship, and 3 years of residency.

Did you know?

On average, the stomach produces 2 L of hydrochloric acid per day.

Did you know?

In the United States, there is a birth every 8 seconds, according to the U.S. Census Bureau's Population Clock.

Did you know?

Cytomegalovirus affects nearly the same amount of newborns every year as Down syndrome.

Did you know?

Increased intake of vitamin D has been shown to reduce fractures up to 25% in older people.

A child in an orphanage in Juba, Sudan. The treatment of this child is likely to affect his ability ... A child in an orphanage in Juba, Sudan. The treatment of this child is likely to affect his ability ...
Sit-and-Reach Test for Overall Flexibility. Sit-and-Reach Test for Overall Flexibility.
Topic Media Topic Media
Topic Media Topic Media
Research that has examined babies' ability to recognize themselves develops in the 2 year Research that has examined babies' ability to recognize themselves develops in the 2 year
Determine the mass percent of Fe3+ in a 0.546g sample of iron ore, if 22.40 mL of a 0.1000 M ... Determine the mass percent of Fe3+ in a 0.546g sample of iron ore, if 22.40 mL of a 0.1000 M ...
Video: Homeostasis (range of body conditions, normal limits, mild stresses & severe stresses)

For a complete list of videos, visit our video library