This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Name and describe the components of construct validity.[br][br][b][color=#FA1639]Question ... (Read 69 times)

jilianpiloj

  • Hero Member
  • *****
  • Posts: 521
on: Jun 29, 2018
Name and describe the components of construct validity.

Question 2

Which of the following marketing communications strategies uses the do-learn-feel responsive model?
 a. informative c. habit formation
  b. affective d. self-satisfaction


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

aruss1303

  • Sr. Member
  • ****
  • Posts: 314
Reply #1 on: Jun 29, 2018
Answer to Question 1

Construct validity exists when a measure reliably measures and truthfully represents a unique concept. It consists of several components:
(1) Face validity - refers to a scale's content logically appearing to reflect what was intended to be measured.
(2) Content validity - the degree that a measure covers the breadth of the domain of interest.
(3) Convergent validity - another way of expressing internal consistency. Highly reliable scales contain convergent validity.
(4) Criterion validity - addresses the question, Does my measure correlate with measures of similar concepts or known quantities?
(5) Discriminant validity - represents how unique or distinct is a measure.

Answer to Question 2

C
Definition of habit-formation strategy


jilianpiloj

  • Hero Member
  • *****
  • Posts: 521
Reply #2 on: Jun 29, 2018
Thank you :)


aruss1303

  • Sr. Member
  • ****
  • Posts: 314
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

Asthma attacks and symptoms usually get started by specific triggers (such as viruses, allergies, gases, and air particles). You should talk to your doctor about these triggers and find ways to avoid or get rid of them.

Did you know?

Eating carrots will improve your eyesight. Carrots are high in vitamin A (retinol), which is essential for good vision. It can also be found in milk, cheese, egg yolks, and liver.

Did you know?

In 1885, the Lloyd Manufacturing Company of Albany, New York, promoted and sold "Cocaine Toothache Drops" at 15 cents per bottle! In 1914, the Harrison Narcotic Act brought the sale and distribution of this drug under federal control.

Did you know?

Children of people with alcoholism are more inclined to drink alcohol or use hard drugs. In fact, they are 400 times more likely to use hard drugs than those who do not have a family history of alcohol addiction.

Did you know?

As the western states of America were settled, pioneers often had to drink rancid water from ponds and other sources. This often resulted in chronic diarrhea, causing many cases of dehydration and death that could have been avoided if clean water had been available.

The relative sizes of inorganic soil components. The relative sizes of inorganic soil components.
Hardware, Software, and Storage Components Hardware, Software, and Storage Components
A color-enhanced MRI image of the skull. A color-enhanced MRI image of the skull.
Language and Color Perception Language and Color Perception
Main components of the human endocrine system and the effects of their secretions Main components of the human endocrine system and the effects of their secretions
Coat color in mice Coat color in mice
Video: Protein Secondary and Tertiary Structures - Animation

For a complete list of videos, visit our video library