Name and describe the components of construct ...

[jilianpiloj]

Name and describe the components of construct validity.

Question 2

Which of the following marketing communications strategies uses the do-learn-feel responsive model?
 a. informative c. habit formation
  b. affective d. self-satisfaction

[aruss1303]

Answer to Question 1

Construct validity exists when a measure reliably measures and truthfully represents a unique concept. It consists of several components:
(1) Face validity - refers to a scale's content logically appearing to reflect what was intended to be measured.
(2) Content validity - the degree that a measure covers the breadth of the domain of interest.
(3) Convergent validity - another way of expressing internal consistency. Highly reliable scales contain convergent validity.
(4) Criterion validity - addresses the question, Does my measure correlate with measures of similar concepts or known quantities?
(5) Discriminant validity - represents how unique or distinct is a measure.

Answer to Question 2

C
Definition of habit-formation strategy

[jilianpiloj]

Thank you

[aruss1303]

Happy to help you