This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Name and describe the components of construct validity.[br][br][b][color=#FA1639]Question ... (Read 78 times)

jilianpiloj

  • Hero Member
  • *****
  • Posts: 521
on: Jun 29, 2018
Name and describe the components of construct validity.

Question 2

Which of the following marketing communications strategies uses the do-learn-feel responsive model?
 a. informative c. habit formation
  b. affective d. self-satisfaction


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

aruss1303

  • Sr. Member
  • ****
  • Posts: 314
Reply #1 on: Jun 29, 2018
Answer to Question 1

Construct validity exists when a measure reliably measures and truthfully represents a unique concept. It consists of several components:
(1) Face validity - refers to a scale's content logically appearing to reflect what was intended to be measured.
(2) Content validity - the degree that a measure covers the breadth of the domain of interest.
(3) Convergent validity - another way of expressing internal consistency. Highly reliable scales contain convergent validity.
(4) Criterion validity - addresses the question, Does my measure correlate with measures of similar concepts or known quantities?
(5) Discriminant validity - represents how unique or distinct is a measure.

Answer to Question 2

C
Definition of habit-formation strategy


jilianpiloj

  • Hero Member
  • *****
  • Posts: 521
Reply #2 on: Jun 29, 2018
Thank you :)


aruss1303

  • Sr. Member
  • ****
  • Posts: 314
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

Did you know?

Computer programs are available that crosscheck a new drug's possible trade name with all other trade names currently available. These programs detect dangerous similarities between names and alert the manufacturer of the drug.

Did you know?

The most dangerous mercury compound, dimethyl mercury, is so toxic that even a few microliters spilled on the skin can cause death. Mercury has been shown to accumulate in higher amounts in the following types of fish than other types: swordfish, shark, mackerel, tilefish, crab, and tuna.

Did you know?

The immune system needs 9.5 hours of sleep in total darkness to recharge completely.

Did you know?

Although not all of the following muscle groups are commonly used, intramuscular injections may be given into the abdominals, biceps, calves, deltoids, gluteals, laterals, pectorals, quadriceps, trapezoids, and triceps.

How to set up and solve linear models (Question 1) How to set up and solve linear models (Question 1)
How to solve optimization problems in calculus (Question 8) How to solve optimization problems in calculus (Question 8)
How to calculate present value using the compound interest formula (Question 1) How to calculate present value using the compound interest formula (Question 1)
How to solve word problems with two unknowns (Question 4) How to solve word problems with two unknowns (Question 4)
Skin color is a polygenic trait controlled by three or four genes, producing a wide range of phenoty Skin color is a polygenic trait controlled by three or four genes, producing a wide range of phenoty
economic question economic question
Video: Protein Secondary and Tertiary Structures - Animation

For a complete list of videos, visit our video library